by John Dray | Jan 8, 2020 | Done for You, GDPR
The biggest lie in the IT industry at the moment is that a particular service or product is GDPR compliant. Let that sink in. There are lots of companies promoting services as GDPR compliant and they are all lying! Obviously, that is a claim that takes a bit of...
by John Dray | Jan 6, 2020 | Uncategorized
In the deep, dark depths of winter, how do you get people excited about anything? For many people it is a time to hide under the duvet and hope the spring is not too far away. A few mince pies, some alcohol and a roaring fire. It is not the time for going out. So how...
by John Dray | Jan 3, 2020 | Done for You, Easy to Use, Event Bridge, Eventbrite, Installation, Marketing
As you may know, our Event Bridge solution provides a comprehensive, robust connection between Salesforce and your Eventbrite account. As a consequence, many people think that it must be really difficult to set-up and use. They are wrong! The answer is that we can set...
by John Dray - Office | Jan 1, 2020 | Customer Journey, Marketing, Referrals
I often look around the room at networking events and think, are there any people here in the room that I could do business with? It’s a valid question, as networking is part of an overall marketing strategy for your business. Your presence there is costing your...
by John Dray | Dec 9, 2019 | Email Systems, Tracking, Visitors
As most of us browse our way around the internet we leave behind a trail. This trail of cookies identifies us and lets advertisers target us. There is a better way! Why are they called cookies? They are kind of like a trail of cookies. Anyone following the trail...
by John Dray | Dec 6, 2019 | Customer Journey, Email Systems, Event Bridge, First Class, Responsive
It is a shocking result from the Harvard Business Review that 68% of customers leave because they just don’t think you care. It’s not that you have done anything wrong. It is not that you have annoyed them. They just don’t think that you care, so they leave. (There is...
by John Dray - Office | Dec 4, 2019 | Customer Journey, Done for You, Event Bridge, Event Management, Eventbrite
OK you now know why you need to Eventbrite to Salesforce. It comes to the how? What you get with other services With other services, connecting up to Eventbrite and Salesforce is only part of the journey. You have the data flowing from Eventbrite, but where does it go...
by John Dray | Dec 2, 2019 | Customer Journey, Event Bridge, Event Management, First Class
It’s All About Me! Often we characterise someone who likes to be at the centre of attention as selfish, but what does that term mean? Selfish is often a term used to describe OTHER people who are looking after their own needs when we feel that our own needs are not...
by John Dray | Nov 28, 2019 | Email Systems, Event Bridge, Event Management, Eventbrite, Responsive
I had the recent joy of going to an event in Birmingham. This is my experience. It wasn’t all good. Before the event I was rung up by the event organisers to ensure that I was going. There were plenty of reminders about how to get there, to ensure that I had my...
by John Dray | Nov 26, 2019 | Event Bridge, Event Management, Eventbrite
One of the most chilling throughts for an event organiser is an empty event. Think about it, after all the effort of preparing the event. After all the expense of publicising it, the worst nightmare is that it will be for nothing. The event will be empty. It doesn’t...
